In the Media: How Jaimie Jolly started 3 successful businesses before 30
Holy cow everyone, I've been busy doing my thing, growing my biz, and it really wasn't until I just read this article about myself that I truly realised how far I've come. Like...seriously. I've come a long way, baby!
I was recently interviewed by Michelle Tremblay, Creative Director of WordBird Media, and Digital Editor of Country Roads Magazine. She's been interviewing business owners throughout Hastings County, and she specifically wanted to talk to a millennial who'd embraced entrepreneurialism, using new tools like social media to develop their brand. Since social media is literally the only form of advertising I've ever used (except you know... business cards...) she thought I'd be perfect to profile. So check out the article below. And leave me a comment, here or on facebook to let me know what you think. And if you're thinking of starting a business in the beauty industry, feel free to ask me any questions!
Amazing Women: How Jaimie Jolly Started 3 Successful Businesses Before 30!
Entrepreneur and beauty-guru Jaimie Jolly sat down with me last weekend to talk about her business, and how she started 3 successful businesses before the age of 30. I know. Three before thirty. Impressive, right? If you're not already familiar with Jaimie, she is a nationally celebrated permanent makeup artist, famous for her micro-bladed brow make overs, and co-owner of Thistle and Bloom.
(Full disclosure, she's also a dear friend of mine, and a client, so it was a total treat to spend the day chatting with her about her business, even though I've had a front row seat as she's matured into one of the most successful Boss-Babes I know.)
Jamie's one of those entrepreneurs who makes it all look easy, and I constantly forget how young she is – a good decade younger than myself and the majority of entrepreneurs I work with. Jaimie's too modest to say it, but I will: this woman has arrived.
As one of the first-wave millennials finishing up high school just as the economy was bottoming out, Jaimie recognized the importance of choosing an education and career path that would allow her to study without accruing an insane amount of debt, and get herself into the workforce asap. She chose college over university, and worked hard.
“I chose make up artistry because I've always loved make up and beauty,” Jaimie tells me, as we sip on Iced Capps (her favourite) in my living room. Our kids are playing upstairs, except for Jaimie's youngest, Ophelia, who wanders around Jamie, tugging at her nicely polished toes. “I wanted to be doing something I loved. I figured, even if it didn't end up becoming my career, at least I was developing skills that I could use for myself.”
But it did turn into her career. She's now been in the beauty industry for over a decade, and is one of the most up-and-coming permanent make up artists in the country. Looking back at her path from here, everything seems perfectly laid out, but of course it didn't seem that way at the time. She had no idea how things would play out, but knew she had to follow her gut. Straight out of college Jaimie began a small mobile aesthetics and make-up artistry business, and worked at a few spas to gain experience. She took her first management position in 2009, as the cosmetics manager at Shoppers Drugmart.
“That was a big deal,” she laughs. “I mean now, it doesn't feel like a big deal, but at the time it was. I was super nervous on my first day.” She was barely 20, in her first management role, managing several people that were older and more experienced than her. She got married and had her first child around the same time, and the job at Shoppers allowed her to have a steady income and qualify for maternity leave. But she craved the independence and autonomy of being an entrepreneur.
From there Jamie continued to grow her make-up artistry business, doing wedding makeup nearly every weekend, and theatrical make-up for several shows. (This is actually how we met – I was an actress in one of those shows!) She had another child. Then things really took off. Jaimie fell in love with the Arbonne skin care and cosmetic line. Incase you've never heard of it, Arbonne is a multi-level-marketing (or mlm) company, and Jaimie realized becoming an Arbonne consultant was the obvious next step for her business. It fit in perfectly with what she was already doing, added value to her existing clients, and opened the doors to her meeting tons of new business contacts. Within a year she was Area Manager, leading her own team and helping other women find success.
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